Implementing Marketing in a responsible and closed environment

Implementing Marketing in a responsible and closed environment


Tobacco supplier British American Tobacco International Limited (BAT) has revamped its existing smoking lounge at Sharm El Sheikh International airport. The new 175sq m (1,884sq ft) Kent-branded smoking lounge consists of interactive communication tables and free-standing units, an alcove counter, bench seating area and a bar to provide travelling smokers with a comfortable place to smoke. Brand ambassadors are on hand during peak hours to inform about the Kent brand to adult smokers who use the facility.

اقرأ المزيد