Important Milestones

October 2021

October 2021

Launched my first book titled "The CREED WAY©": Building Enabled Generations & Societies”

Building enabled generations & societies dedicated to empowering people in general and youth in Specific

April 2021

April 2021

Founder & managing partner of ProClipse Consulting.

A dedicated Change Management & Corporate Governance Advisory firm

January 2015

January 2015

Founding Member & Board Treasurer (EBM)

ADEL-Association for & Empowerment in Lebanon

September 2014

September 2014

Founded Zeder Consult®  .

A specialized Business Transformation Consultancy firm dedicated to FMCG, Retail & Hospitality in MENA

October 2009

October 2009

Blessed by my third baby daughter


November 2004

November 2004

Joined British American Tobacco

Held various transformation & business development roles covering Africa, Middle East & Turkey
Image courtesy of: www.bat.com

August 2003

August 2003

Blessed by my second baby daughter


February 2001

February 2001

Joined The Red Bull Team.

As One Of The First Employees For The Red Bull Middle East Team.
Image courtesy of: www.redbull.com/mea-en

October 2000

October 2000

Blessed by my first baby daughter.


May 2000

May 2000

Sabbatical "Migration” leave for Australia


August 1998

August 1998

Married my university sweetheart & life Partner


December 1994

December 1994

Started My Career As A Management Trainee At The Coca-Cola co.

Operating at their Bottler in Abu Dhabi, UAE.
Image courtesy of: www.coca-cola.com