A thought provoker,
advocate, and enabler of youth capacities and capabilities; call me Talal.
Like so many of my peers, I’ve learned from many mistakes in my youth; I want
to dedicate the energy and effort to spare you this hustle, our future leaders,
and fast track your transitions in life’s stages.
This is my journey so far:
I have experienced self-transformation firsthand both on a personal level and
my +25 years of management while helping small, medium, and large clients in
the FMCG, Retail & Hospitality industries to startup, turn around and scale
across multiple MENA markets.
My career started in 1995
in the beverage industry where I learned the ropes from the best-in-class in
direct distribution, sales negotiations & merchandising roles with the
Coca-Cola Company.
Then as one of the first
employees of Red Bull in the Middle East, I built my knowledge of starting
businesses from scratch in sales & distribution, accounts management &
activation roles for Red Bull ending as Country Manager UAE.
My next career move led me
to the highly regulated tobacco industry with British American Tobacco, where I
moved up through several responsibilities, culminating in a multi-country
general distributor management roles.
I am passionate in building
operations from concept to visualization where executable strategies are
delivered with clear & structured performance.
I am married to Loren Tard
and we have 3 lovely daughters: Thalia, Renée and Kaya. The 4 of them were my
inspiration throughout my career growth, especially in supporting me to proudly
author & self-publish "The CREED WAY©" :
Building Enabled Generations & Societies”, My book is dedicated to empowering people in
general, and youth specifically. This is one of many enabling initiatives to
educate, empower, and mentor young job market joiners, early career starters,
or career shifters. The book is now translated to Arabic to cater and meet the
expectations of my Arab Youths.
In 2014, I founded Zeder Consult®
the specialized Business Transformation Consultancy firm dedicated to FMCG,
Retail & Hospitality within the Middle East & North Africa Region. I
specialized in "linking strategy to implementation",
"excellence-in-execution”, efficiency, business turnaround &
"Go-2-Market” redesigning models.
Our successes in helping business
grow from within using Change Management to build the internal capabilities has
led us to form a separate entity fully dedicated to the Change Management
discipline.
As the co-founder and
Managing Partner of ProClipse Consulting, the
Middle East's First and Only solely dedicated
Change Management Service Partner, I am proud to lead a team of expert advisors
that stand apart from the traditional consultants.
Our work is exclusively
focused on Transformational & Experiential Change Management.
I strongly believe that
"Embracing change which adapts to the current and future environment is
paramount to guaranteeing business success. "My most repeated quote is:
"The key to making this change a reality is to ensure people (starting with
self) transition into the desired future state and adjust their behaviors,
actions, and mindset."
My personal interest evolve
around community engagement and public speaking mostly as I am a recurring
youth motivator and public speaker with various reputable institutions across
the Middle East.
Feel free to check in on my Professional
Affiliations & my blog pages to learn
more about me, or contact me
directly here or follow me on LinkedIn or Instagram.
Life goes on and so does
transformation…